Online Marketing News: Sins of Site Design, Google+ Communities, Twitter Photo Filter, Holiday Spending

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By Ashley Zeckman

8 Deadly Sins of Site Design

This recent infographic from Nexus Themes targets 8 common mistakes that drive customers away from your website.  These sins include:

  • Bad Navigation
  • Too Many Ads
  • Bad Content Structure
  • Obtrusive Use of Audio & Video
  • Registration Requirement
  • Boring Content, Boring Design
  • Poor Legibility
  • Lack of Frequency

Yahoo Has More Users Than Gmail – Introduces A Faster, Cleaner Email Interface
Yahoo has begun pouring effort into updating their email platform across all platforms.  A more modern design is being implemented in hopes of attracting users to actually use their Yahoo! Mail account, instead of using it as a repository for junk mail.  Via Marketing Pilgrim.

First Look At Google+ Communities: The Importance For Brands, Search and PR
If you have used Facebook or LinkedIn Groups for business, you’ll be interested in Google+’s new feature.  Communities is another step by Google towards building authority around individuals related to a particular subject.  Via Econsultancy.

Twitter Adds Instagram-Like Photo Filters
Last week Instagram pulled Twitter Cards support from its app, meaning that users who shared  their images were relegated to simple links.  Twitter has teamed up with Aviary to provide it’s own series of photo filters.  Via Mashable.

For Email Marketers, List Segmentation Is a Top Priority
Finding a way to harness big data is a priority for many digital marketers.  For email marketers, segmenting consumers based on a series of characteristics and finding ways to target those consumers is no longer a stretch goal, it’s a reality.   Via eMarketer.

TopRank Team News

Evan Prokop – Traveling in Australia?  Don’t Use Apple Maps, or You May Die, Warn Australian Police
Apple Maps has garnered plenty of criticism since its launch, but the recent warnings from Australian police are certainly the most severe.  Due to incorrect directions, several people have been led to remote areas far from access to food and water, leading Australian police to advise against relying on the service.  Via Search Engine Watch.

Jolina Pettice – 5 Ways Social Media Will Change The Way You Work in 2013
Last year 73% of Fortune 500 companies were active on Twitter. What does 2013 hold for social media and business? Read on to find out.  Via Forbes.

Thom Craver – Google Makes Structured Data Easy with Data Highlighter
Rich Snippets are an excellent way to provide semantic data to search engines. In practice, however, it has been a tedious and technical process to implement.  Google Webmaster Tools has added a new tool to help make the process easier by highlighting text on a page. It only works for events at the moment, but it’s a good start.  Via State of Search.

Brian Larson – It’s Not Just for Landing Pages – Split Testing In Twitter
While most marketers don’t need to be sold on the benefit of conducting AB or multivariate tests on their webpages, very few are taking that scientific approach to social. The first question to ask re this epidemic  (that may be overly dramatic) is ‘Why’.  I’d venture to guess the reason is that most marketers have
Source: Internet Marketing  

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